Before my own entrepreneurial journey began, I worked for a long time as a strategy consultant. It was a global firm and the training, frameworks and methodologies were world’s-best. Much of it I’ve forgotten, but I’ll never forget one of the principles that I learned in our Process Excellence training which was that “you get what you measure”.

I’ve tested the theory many times over the years and it seems to hold up. If you want to achieve something, then set a numerical goal and track the hell out of it. Startups work the same way. If you want 100 customers, then declare it. Let people know about your intentions and then you’ll steadily move towards that goal. You’ll make it happen, and when it does happen the progress chart is a thing to behold.

At pNeura we’ve set out a basic set of metrics, but we’ll evolve them over time as we find out more about what our users want to share and what our investors want to see.

So let us know what you think about the metrics. Let us know what else you’d like to see, because pNeura exists for you.

Photo by Isaac Smith on Unsplash